Magmi is a Magento Mass Importer developed as a magento DATABASE client, (ie not a magento extension) , that operates directly in SQL and is the result of a deep analysis of the Magento Database Model. The first magmi goal was catalog import & update. It can create products or update an existing catalog and deal with HUGE data (Millions of products could be managed by magmi,but even above a few 1000’s , you’ll see the real difference with dataSlow)

Having implemented a number of websites now in Magento and being the web hosting provider for them also, it's been both challenging and rewarding trying to get Magento running at an acceptable speed.People generally don't understand what's happening when they say "my website is slow". So, for those of you unfamiliar with benchmarking / understanding what factors to consider when a page loads from a server, we have quite a number of variables.