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Google Shopping to Enforce GTIN Requirement

21 Mar, 2016 | Posted in News Online Marketing By

Mage Australia

Google Merchant Centre Feed

Starting in Sep. 2015, Google Shopping required GTIN (EAN/UPC) in the feed specification for this list of brands. Beginning May 16, 2016 Google will require that all products have a GTIN (EAN / UPC) in your data feeds to Google Merchant Centre for all brands that have assigned GTIN’s by the manufacturer in the following countries: Australia, Brazil, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland, the UK, or the US.

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